4. Discussion and Analysis About the Link Between Business Intelligence and Web Analytics for Argos

COURSEWORK BRIEF This coursework is worth 60% of the total module marks available for this module. This is an individual piece of work. You have been asked to review and propose a course of action for a large online retailer (www. argos. co. uk) as an independent web analytics consultant. Your review should include an overview of the site, stating where and what web analytics techniques and tools you could use. Indicating the rationale for this and how it could be used to understand visitors' behaviour, clickstream, and how to improve the website's success, performance and business decision making.You should also include in your overview, a discussion about how Argos's business intelligence can be linked to its web analytics data, providing a case for this based on academic theory. This coursework should take the form of a REPORT and should be no longer than 2500 words, excluding executive summary, tables, diagrams and references. It is expected that you provide academic support for your proposed solutions, discussions analysis and recommendations. MARKING CRITERIA The marking criteria are the things that marks will be awarded against.They should not be seen as the structure of the report nor expected headings of your report. †¢ Executive summary ; introduction – 10% †¢ Analysis of the ARGOS Web site – 20% †¢ Discussion and analysis about the link between business intelligence and Web analytics for ARGOS – 20% †¢ Making recommendations/suggestions for the appropriate use of Web analytics tools in order to understand the visitors’ behaviour, improve the Web site usage and business performance – 30% †¢ Conclusions – 10% †¢ Choice of references properly cited within the work – 10%

Buyer Power of Coffee Industry Essay

Buyer bargaining power refers to the pressure consumers can place on the industry, influencing companies to provide better products, service, and lower prices. One determinant of bargaining power is the number of buyer available. For the US coffee and snack industry, the large number of buyers is a big advantage. According to National Coffee Association, 54% of American adults drink coffee. Another key driver that gives buyers leverage is if they can do without the product for long durations. If so, the seller incurs losses when customers discontinue use of the product over long periods. However, coffee drinkers are high frequency buyers, purchasing the drink multiple times throughout the week, if not more often. To these people, coffee has become an integral part of their everyday lives. Because they cannot do without coffee, coffee shops can depend on repeat customers. Switching costs are another element to consider when gauging buyer bargaining. If switching costs are high, buyers are least likely to change over to a competing product. Unfortunately for the US coffee and snack industries, there are absolutely zero costs associated with changing to a different product. Similarly, no cost is incurring when switching to another company. Thus, this makes coffee shops have to constantly improve their product lines, drive down costs, improve service, and other aspects to keep customers choosing their shops over someone else’s. The buyer’s per capita consumption also players a role in determining attractiveness of an industry. During recessions, disposable income generally becomes lower and spending of consumption is cut. When consumer spending is lower, people are less likely to spend on snacks and coffee. Overall, due to the high number of users and the high volume of purchases, from the buyer perspective the coffee and snack industry can be considered attractive.

Wind power

Is The Use Of Wind Power A Viable Option For Energy Hungry Cities?Introduction Wind power is the transition of air current energy into electricity utilizing air current turbines With the universe ‘s eyes on renewable energy, air current power has been deemed a really feasible option. Wind Energy is portion of Business Exchange. Wind energy as a power beginning is attractive as an option to fossil fuels its plentiful, renewable widely distributed and produces no green house gases. Wind power is one such beginning and this study investigates the possibility of powering metropoliss, either entirely or in combination with other sustainable power beginnings. Around the Earth air current power is turning fast, with an addition of over 30 % in installed capacity last twelvemonth.Sustainability And Integrated Energy ProductionSustainability has many definitions it can be best explained in as a method in reaping or utilizing a resource so that the resource is non depleted or damaged for good. The ability to supply for the demands of the universe ‘s current population without damaging the ability of future coevalss to supply for themselves. When a procedure is sustainable, it can be carried out over and over without any negative environmental jeopardies or impossibly high costs to anyone involved. Regardless of the account and cultural differences most should hold that sustainability is the thought of reaping a resource to run into whatever people ‘s demands are without consuming or significantly cut downing the resource whilst besides non bring forthing any harmful effects upon the local or planetary environment. Is sustainability feasible and possible in today ‘s universe with energy hungry metropoliss and can weave be one of the options to doing renewable sustainable energy viable for metropoliss ; this is the inquiry explored in the undermentioned subdivisions.Wind PowerWind power is a signifier of energy Wind power is the transition of air current energy into a utile signifier of energy, such as electricity, utilizing air current turbines. By the terminal of 2008, worldwide nameplate capacity of wind-powered generators was 121.2 gig Watts In 2008, air current power produced about 1.5 % of world-wide electricity use and is turning quickly, holding doubled in the three old ages between 2005 and 2008. . The turbines can be used separately to power little distant installings that have low power demands such as H2O pumping Stationss or single places. This is ideal to take advantage of an country ‘s available air current, land usage and the economic sciences of bring forthing electricity by and large requires a centralize production agreement ; all to run into the of all time increasing demands of metropoliss and towns power demands whilst minimising the environmental impact related to power coevals and to some extent the impact of power transmittalPlacement Of TurbinesTurbines can be placed on land or offshore over H2O ( lakes, seas, oceans ) where land is non openly available.RequirementsWind turbines require consist ent predominating air currents between 3m/s1 ( 7 mph2 ) and 25m/s ( 56 miles per hour ) . The optimal air current velocity for air current turbines is around 16m/s ( 36 miles per hour ) ( Macfarlane Generators, 2006 ) . Unfortunately, non all parts of the universe have these demands. Typical big air current turbines have the undermentioned demands Wind Turbine Area and Height Requirements ( Macfarlane Generators, 2006 ) Minimal pes print ( for tower merely ) 4 – 5 m ( 12 – 15 foot ) Average tower tallness 50 – 80 m ( 150 – 240 foot ) The blades of turbines can widen some 50 or 60m. This means puting weave turbines near tall edifices requires careful planningEnvironmental EffectssWind Power Unlike All Other Energy Producing Sources Do Have Impact On Environment1 ) Increased Lightning Strikes – the towers attract lightning. 2 ) Noise Pollution – Turbines produce low frequence noise ( in the scope of 13- 18 Hz at about 50db ) ( American Wind Energy Association, 2006 ) . 3 ) Television/Radio Interference – This has been mostly reduced by utilizing composite stuffs in building. 4 ) Aesthetics & A ; Visual Intrusions – Tall towers are non attractive to many people and can destroy the landscape of an country. 5 ) Property Value impact – Fears falling belongings values by occupants is besides an impact issue. To day of the month no survey on this issue has shown these frights to be true. 6 ) Tourism – It is good for metropoliss to advance their air current farms as a signifier of green touristry and to educate visitants and locals on the positive facets of renewable energy. 7 ) Birds, Bats, Insects and Other Flying Animals – Turbines can kill winging animate beings. This impact can be minimized by understanding migration forms and utilizing supersonic warning devices. 8 ) Global Warming & A ; Green House Gases – Wind turbines use zero burning and therefore hold zero emanations. 9 ) Renewable Source of Energy – The air current is a wholly renewable beginning of energy.Options And Other Renewable Beginnings1a ) Hydroelectric has zero nursery gas emanations, provides good return for investing, and low care. The job of handiness bounds usage of this resource. 1b ) Geothermal has zero nursery emanations and has low care. The jobs are handiness of ‘hot ‘ musca volitanss and emanation of heat into the environment ( rivers ) . 1c ) Tidal power shows important promise, nevertheless, the handiness of suited locations ( about land locked basins ) is debatable. It has zero emanations but has some important environmental impacts upon local wildlife. 1d ) Wave power is really much in its babyhood and suffers greatly from an highly rough and hard environment. The capitol costs versus power end product topographic point this engineering forthrightly still in the research and development phase. 1e ) Solar either in the signifier of photovoltaic ( electrical production ) or H2O heating offers sensible returns for place proprietors and can easy be incorporated into the building of edifices. Non-Renewable Beginnings Coal is cheap, copiously available and already good established. It produces unacceptable degrees of nursery gas emanations and in some instances acid emanations. Oil and its by-products are already a monolithic substructure. It produces a monolithic sum of nursery emanations, pollutants, causes monolithic planetary political jobs and is fast running out. It is a short term cheap option. Methane or natural gas is similar to oil in many respects. It produces nursery gases ( although less than oil ) and is besides running out as a resource. It every bit good, still remains an low-cost option.DecisionWind power has and continues to maturate and leads the battalion of alternate and sustainable energy beginnings. The efficiency, handiness and acceptableness make it the best practical environmental option. The little and acceptable impacts of air current power are negated when sing the sum of nursery gas production and ensuing clime change/warming ( Maslin 2004, p.16-17 ) from more traditional beginnings of power. Wind power, nevertheless, is non wholly stable as a base entirely beginning of power and is best applied with other signifiers of renewable power coevals as portion of an incorporate energy production system ( e.g. Wind/Solar, Wind/Nuclear, ECT ) . As such air current power is a feasible beginning of power for energy hungry metropoliss where the resources are available to take advantage of it. The chief resistance to weave power is non technological ; it is political. However, the hereafter of air current power looks bright as the investing continues to flip projectile, as in the instance of Spanish investing ( Montes 2005, p. 477 ) . Wind Power is decidedly a feasible option for energy hungry metropoliss that have the resources to set wind energy in topographic point.

Contingency Planning in Action Term Paper Example | Topics and Well Written Essays - 2750 words

Contingency Planning in Action - Term Paper Example The organization specializes with offering cloud-computing services where other individuals and organizations would rely on in matters of keeping sensitive information and easy access and retrieval of the same whenever required at a fee. The organization has its headquarters and the main office in Johannesburg in South Africa though plans are underway of establishing constituent operating sub ventures in the western countries where it supposes the business would thrive. It currently operates with an employee base of hardly forty technicians due to its small capacity in operation and for the reason that few experts are required to carry out the lump some work of handling the data technologically. It therefore provides solutions to small and medium business ventures in Africa in matters of data where the benefit to the clients would be through lowered costs of operations. In order to add capacity or improve capabilities of functionality of an organization having not to invest in person nel training, licensing news software as well as investing in new infrastructure, the emerging trend is in adopting the cloud computing services from such providers as the Africaninvestments data handlers. ... Moreover, a new business niche would be created in offering security as a service, which would specialize in single, as well as multi-tier security provision and which would effective in being unpredictable to the hackers. The primary functions of the Africaninvestments data handlers organization is to offer data storage and handling facilities to the business fraternity as well as to individual persons who would like to have their data stored away from own systems in order to ensure secrecy and security. However, just as is the case with all other businesses, it is worth noting that the organization suffers specific challenges especially those associated with the secrecy and security of the data being handled. Kuyoro and team studied the security issues as well as challenges that are posed by cloud computing with attention on the types of cloud computing services and the types of service delivery. The study found that cloud computing often deal with social networks and online softwa re applications for data storage as well as transfer. The fear of the ‘too much’ exposure of an organization’s data and information raises the concern of exactly how much the environment is within the era of cloud computing. Actually, this has been pointed out to be their major reason of the slow acceptance of the cloud. Cloud providers are definitely hesitant in disclosing their infrastructure to their clients, which confirms the fears of the clients to how much one is to trust the providers with their sensitive data and information. Through intensive review of literature from past studies, the research study established the following to be the main concerns in security of cloud computing. Compromise of data

Open Innovation in Service Sectors Essay Example | Topics and Well Written Essays - 2500 words

Open Innovation in Service Sectors - Essay Example As a way of meeting the expansion and evolution in the service sector, which is mostly focused on changes in customer preferences for service delivery, players within the service sector have used research and development (R&D) to identify specific changes that customers desire, so that they can direct or focus their attention on these areas of change. Once companies and institutions adopt this strategy to change with the changing environment in which they do business, we say the companies are engaged in innovation (Harabi 2005). Writing on innovation within the service sectors, Hagedoorn and Cloodt (2003) pointed out that the rate of change and expansion experienced of late demands that companies do just more than the traditional idea of innovation. It is in light of this that writers and reviewers have followed up with research on the most advanced ways in which the service sector can make the best use of innovation. Lately, companies such as LEGO, Barclays Bank and British Broadcas t Corporation (BBC) have introduced the all new term of open innovation in the transaction of most of the businesses they are engaged in, as a way of building on the traditional ideas of innovation. ... On his part, Chesbrough (2003) sees open innovation as a meta-innovation that involves the practice of co-creating with customers in the service industry, where it is traditionally said that for customers to have their way in specifying what they want is very difficult because the experience there is tacit (Meyer 2012). By implication, it can be said that it is the customer that decides on the value of innovation as most forms of changes in the service industry are focused on changes in customer preferences for service delivery. From this opinion, the external stakeholder base that is talked about could be said to be the customer. In some other fields of study, open innovation in the service sector has been regarded to go beyond the customer and include a larger non-shareholder stakeholders such as suppliers, quality assurance teams and marketers (Johne & Storey 2008). A similar definition was put up by Chesbrough (2003, p. 3) who this time round explained open innovation as ‘a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology’. For various organisations, open innovation has been approached using different models and parameters of change. For example, LEGO, Barclays Bank and BBC have all used different models of open innovation, which gives a signal that the best way to approach open innovation in the service sector is to open the concept according to what a company is involved in (Gallouj 2002). Open innovation is also expected to have three major phases made up of transition strategy, dynamic management practice and open innovation culture. These

Compare and contrast Alcott's and Stevenson's depictions of 'growing Essay

Compare and contrast Alcott's and Stevenson's depictions of 'growing up' - Essay Example As Massachusetts is part of the New England, Alcott and her writings were obviously influenced by the political and social developments during her time such as the beginnings of Industrial Revolution (this revolution originated in old England and took first roots in the New England region) that transformed society and business, movement to abolish slavery (the author herself was an abolitionist who gave refuge to a fugitive slave), the introduction of free public education and feminism. It was during this period that the first stirrings for womens rights took hold in the form of the universal suffrage (which meant allowing the women to vote for the first time). Alcott with other female writers took the lead in these movements. It was a time of ferment and excitement, when social barriers were being challenged or being torn down. It was also in New England that the first pieces of truly American literature were published. This region produced so many prominent writers and poets like Ralph Waldo Emerson, Henry David Thoreau, Nathaniel Hawthorne and Emily Dickinson. Some of them were her contemporaries, family friends or personal acquaintances and influenced her works. The other novel, â€Å"Treasure Island† by Robert Louis Stevenson, is one of the famous male adolescent novels of all time. It is a coming-of-age story that has acquired a life of its own in the annals of children literature. Although written entirely as fiction, its descriptions of sea voyages, pirates, maps, buried treasures and tropical islands are so authentic it had been a source of entertainment and inspiration for generations who longed for adventure, risk taking and excitement. The author used the knowledge and experiences he gained in travelling with his father and grandfather, who were both lighthouse engineers, on their maritime expeditions to check on lighthouses as the primary source of much of his exacting

Intercultural Communications Assignment Example | Topics and Well Written Essays - 750 words

Intercultural Communications - Assignment Example The movie is about a family comprised of a father, daughter, and son who are headed out on a picnic. All of a sudden, the father draws a gun and starts shooting and the two children run in the hope of rescuing their lives. The father later shoots himself in the head after setting their car on fire. Jenny (the girl), sees all that happens and does not tell the brother about it. She leads her brother to the desert after gathering some food. They are stranded, but to their rescue comes a boy who knows the place well. They try communicating with each other, but it is impossible and they decide to use sign language. He helps them find water and shares the food he has hunted with them (Oommen 33). They later together with the aboriginal boy find a deserted farm and decide to rest there. The boy continues with his hunting and is almost caught in a crossfire with other hunters in a truck. He finds the girl dressing and dances to her hoping to capture her attention, but the girl is clueless about what he is trying to communicate. Later the following morning, Jenny, and her brother (Luc) find the aboriginal boy hanging dead on a tree. She wipes ants on the dead boy’s chest before they head out. They come across a deserted mining town where they find a white man who leads them to a hotel. Years later, we see Jenny all grown up in her home daydreaming (Miczo and Welter 54). Communication barrier is one of the main challenges facing people from different cultures. This is clearly shown when the two siblings meet with the aboriginal boy. Jenny tries to talk to him, but the boy does not understand what she is saying. The brother comes to her rescue by gesturing to the boy. Although they later learn to communicate solely through signs and words, it still proves very challenging. They are together all the time, but because they do not speak the same language, they are not able to learn anything about each other.

The Cultural Diversity and its Impact on the Organization Case Study - 1

The Cultural Diversity and its Impact on the Organization - Case Study Example Additionally, each organization had developed its cultural practices, but now they have to make amendments that will make them compatible. This means that the human resource management ought to be firm in managing the culture of the company. Most importantly, the department must determine the culture and study that culture (Symes 2011, 47). Moreover, there are cultural differences between the merging and the acquired company. This could be issues like how each organization measures or defines their success, working terms, insurance, benefits for the employees, form or mode of management, the attitude of the employees, how they handled the problems and the functions conducted by the managers as they operated the company’s functions (Symes 2011, 48). Therefore, this paper focuses on indicating that human resource has a role to manage the culture of organizations that merge or in the acquisition. It is known that when the merger or acquisition of an organization fails, the blame is usually placed on the culture. Interestingly, culture shock could lead to failure where there is lack of effective human resource management (Gitelson et al. 2000, 105). It even gets worse when the merge includes two or more organizations from different countries. Arguably, the conflicts arise many times when the purchasing organization that made the initial move make deals and offers around finances. Additionally, the human resource department forms the larger company acquire some benefits that will help establish the problem. For example, insurance covers and pension plans that will cause a significant amount on the organization. Besides, the company needs to know or agree on the offers it will make after the merger or acquisition. However, when the major issues are to be addressed wisely, the combination can lead to an effective organization.  

Management Control System at Firm Term Paper Example | Topics and Well Written Essays - 1750 words

Management Control System at Firm - Term Paper Example Western Digital Corporation has been a hard disk drive storage manufacturing pioneer. The product line of the company includes external drives for mobile desktops, laptops and other digital home entertainment products Structure (By Decentralization) One of the major features of the overall management control system is the presence of decentralization. Western Digital has understood the importance of the decentralization in the decision making system so that the sub-goals can be set and achieved. In this way each and every decision maker has become responsible for a small portion of the overall organizational objectives. The Do-it-Yourself, or DIY, culture has been intent on home grown tooling and development. Despite of the decentralization, the implementation of MCS ensures that the organizations develop rules to ensure that supervisors are aware of the authority and the subordinates are aware of the tasks to be performed and respective expectations (Ng and Dastmalchian 18). (organi zationstructure.org) Technological, regulatory, political and economic forces are changing the competitive environment (Jensen 1). Hence organizations are looking to use technology in itself to get business insights. WD is also not an exception. However, the application of technology by the organization is quite unique to say the least. The use of a home-grown job scheduling system is one example of it. The company does not use commercial Extract, Transform and Load tools. The DIY culture is not an issue of cost as the company already has expensive business intelligence tools in the form of statistical analysis software. But the internally developed solution of the company has been more responsive. The main objective of the introduction of the decentralization by WD is to tie the subunits of the company together. In order to complement such decentralization, the company has adopted a product or divisional organizational structure. Here it is be added that instead of going for proces s intervention, the organization has decided to go for structural intervention by looking to change organizational design, job design, the performance review system , etc (Sisaye 54). Planning System As far as the planning system is concerned, the company wished to restore the confidence of the employees through informal and formal communication. The organization wishes to develop a plan to incline capability beyond 40 M units. The organization expects to meet the product costs targets that achieve more than 25%; the company is set to support a quality initiative on AFR improvement. The company also has plans to review and overhaul the process control system as needed (Anthony 101). Review and Measurement System When a control system designer undertakes to review and measure the performance of the decentralized process, a number of issues are needed to be considered. The main issue is the involvement of the measurement of the performance with regard to the interdivisional transactio ns and profit. The technique used to review and measure the performance is quite similar to the ROIC performance management. The company uses the ROIC approach to assess the efficiency of capital allocation. In this way, through the return on invested capital, the company gets a sense of how well the company is actually using money to generate returns (Dent 84). However, the performance of

Donald Lipski Essay Example | Topics and Well Written Essays - 500 words

Donald Lipski - Essay Example The reason he gained fame very rapidly and got recognized by the critics and people was that he brought in unique and different pieces of art and sculpture which attracted a lot of people because of its distinctive and exceptional quality. One of his first installations was the â€Å"Gathering Dust† through which he gained great recognition and applause. After which he continued his work and gained many different awards for his outstanding performance and contribution to art. His beautiful works have been placed in various museums. Recently he has started to focus on large scale 3-dimensional figures which have been placed at different public places to increase and enhance the beauty of different public places, one such example is â€Å"The Yearling† which has been placed outside the Denver Public Library (Turner, 107). Another very famous and a beautiful structure is the Psyche- the Butterfly. It is a beauty in its own self. This beautiful structure has been placed in The Auraria Science Building. This large butterfly is made from glass, metal and resin. This structure has been placed at the junction of the old and the new building. The structure makes use of approximately a total of 10,000 test tubes filled with acrylic. The wings are made to slowly swap by the air conditioning system of the building. The test tubes are filled with different colored material and when they swap they cast beautiful colored shadows on the people moving below the structure. The beauty of this amazing butterfly cannot be mentioned and cannot be explained by words. It is just an awe-strucking piece of art. People who view this beauty cannot resist themselves from looking at it again and again and pondering over its magnificence and beauty (Turner, 105). Donald has made other beautiful structures but this great piece of art has not been replaced by any other piece of art yet. This beautiful butterfly is an

Development of a Home Messaging and Communication System Essay Example for Free

Development of a Home Messaging and Communication System Essay This is group coursework. Groups should have between 3 to 5 people. Do only one of the assignments described below. Read everything before you decide which to tackle. Assignment 1 Home Messaging System Many people live in a house or flat with others. People may live fairly independently with different interests and routines, or they may be more closely involved with each others’ lives. Whichever is the case, they will probably need to coordinate their activities with each other. They may benefit from ways of recording and sharing reminders about events such as appointments or significant dates. They may need ways to record and coordinate over tasks such as chores around the place. They may benefit from ways of indicating problems, requests for information or action, ways just saying â€Å"hello† and ‘greasing the wheels’ of communal living, or even ways of addressing conflicts if they occur. The messages people currently leave for each other can take many forms. They may use Post-its, whiteboards, pinboards or other surfaces that can be written on. The practices of information sharing may evolve over many years and are often designed to fit carefully into peoples’ lives. However, written messages may have disadvantages: they tend to be static and not easily updated; they also are fixed in one location, whereas people are mobile and may need access to notes and messages even when they aren’t at the location where the message was created. Coursework Instructions Research, prototype and evaluate a digital Home Messaging device or system that people in a house or flat can use to share the kinds of information they need to coordinate activities with one another and enable good, happy social relations. The details of what they can do will depend on what you find out by doing some user-research. The system you develop should have an interface within a shared space, but may also work in coordination with devices at other locations. Assignment 2 Mobile Museum or Art Gallery System Museums and art galleries make an important contribution to our cultural landscape. A visit to a museum or art gallery can happen for many reasons. People may want to learn, be reflective, to be entertained or to have a fun day out with friends and family. People may have a deep interest in what they will see there or they may just want something to do on a rainy afternoon. Image by EmilySuran (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Digital technology can provide opportunities for enhancing these experiences in a number of ways. They may offer information before a visit. During a visit users might want information or to communicate in some way. Mobile devices can be location-aware. For example, this can be done using QR codes. A QR (Quick Response) code (see image below) is a matrix barcode which can be scanned by a device fitted with a camera (such as a smart phone). A user could scan a code next to an exhibit to launch some location-based service. And after the visit there may be some follow-up activities, perhaps using information about what interested them. A QR code Coursework Instructions Research, prototype and evaluate a system that could be used by people to enhance their experiences in museums and/or art galleries in some way. The service could provide information and/or enhance shared experiences. It could help them learn or make things fun. The system could integrate with a web-based system to allow people to do things before or after a trip. Again, the details of will depend on what you find out by doing some user-research. General Instructions Whichever project you do it must involve the following major activities: 1. user-research 2. prototyping 3. evaluation 4. prototype revision In other words, follow an iterative design approach. Each step should inform the next. It should be clear how the research has informed the design, and how the evaluation has informed the revised design. As an alternative to traditional user-research methods you might like to try auto ethnography. Auto ethnography is an approach which seeks to describe and systematically analyse personal experience. If you do this you will be graded on the methods you use to acquire and analyse useful experiences and the quality of the insights that this gives you. For any activity that involves human participants you must complete a Middlesex University School of Engineering and Information Sciences Research Consent (Form C) and a Declaration Form and Ethical Approval Request (Form D). Have your consent form approved by your tutor before you start each phase of user engagement and have them sign your form D. The forms can be found in the ‘Useful Forms’ section of the Middlesex University, School of EIS Ethics Research Webpage. Assessment The work will be assessed in parts: Group Progress Review Presentation – 25% of total mark The presentation should describe the work you have done and your plans for completing the assignment. Group members will only receive a mark if they make a reasonable contribution to the presentation, with each receiving the same mark. Individual Final Report – 75% of total mark The final report should be no more than 4000 words (not including appendixes). Each group member will receive an individual mark. The report should be structured as follows (maximum marks awarded are shown in brackets as a percentage of marks awarded for the report): * Introduction (10%) * User Research (15%) * Prototype (15%) * Evaluation (15%) * Prototype revision (10%) * Discussion (10%) * Appendices containing all appropriate ethics forms1 (15%) An additional 10% will be awarded for presentation of the report. All marks will depend on the separate submission of your raw data. [ 1 ]. http://www.eis.mdx.ac.uk/research/groups/Alert/Ethics_Research/forms.html

The Evolution of British Tea Traditions in the 18-19th Centuries Essay Example for Free

The Evolution of British Tea Traditions in the 18-19th Centuries Essay Foreigners have many ideas about what the English like. I can say that a nation is born from its land, its history, its art, its institutions and its traditions. Britain is famous for its immutable traditions. The traditional love of English people for tea is well known by all over the world. The English have always drunk tea as a nation. And I understand their love for tea: it’s good any time of day, it’s very refreshing, and it can restore you, when you are tired. But it’ll be better to notice, that time is changing everything. It’s changing the style of our life. It’s becoming faster and faster every year. Different life – different traditions! Certainly tea-drinking, as a part of the English tradition, changed. Nowadays, unlike food, tea could be offered to anyone at any time without inconvenience and without breaking any of the rules of decorum. Its service provided a focal point for social activities, enabling people of differing rank to meet and converse, and helping to spread the polite values of refinement, gentility and sociability. More than two centuries ago, in early eighteenth century Britain tea was usually prepared by the lady of the house in front of her guests. It was habitually taken in the mid-afternoon, after dinner, but as the century progressed, it was also more often drunk at breakfast. According to Likhachev D.S., who worked on the analysis of the Nature of cultural traditions, Each generation, in its activities, makes the choice of existing traditions (taking some tradition or aspects of them and at the same time rejecting others), and gives them their own interpretation. And so, most likely, the tea-drinking tradition was changed by the generations, the slaves of time in manifest error of what a real tradition is.

Kant And Mill A Comparison Of Ethical Theories Philosophy Essay

Kant And Mill A Comparison Of Ethical Theories Philosophy Essay John Mills Utilitarianism and Immanuel Kants Fundamental Principle of the Metaphysic of Morality present the two philosophers divergent views on the field of moral philosophy. Mills Utilitarianism is a more refined ethical theory compared to Kants breakdown of the metaphysics and its use in proving what is right and what is wrong. Kant employs his corroboration of the subsistence of metaphysics as a discipline in his ethical philosophy. à ¢Ã¢â€š ¬Ã‚ ¦if a law is to have moral force, i.e., to be the basis of an obligation, it must carry with it absolute necessity. (Kant preface). This dictum forms the base for Kants ethical theory. Mill disputes Kants assertion that our moral force must be driven by an obligation. Instead, Mill argues that humans are driven by a desire to be happy. Immanuel Kant utilized practical reasoning in his moral theory and suggests that there exists only one moral obligation; categorical imperative. He states, Act only on that maxim whereby thou canst at the same time will that it should become a universal law (Kant second section). This obligation is derived from the notion of duty, and describes the categorical imperatives as the demands of moral decree, and further emphasizes that an individuals behavior ought to live up to the moral laws. These categorical imperatives should be the constitution governing all men; they should be the principles of human life. Kant argues that all ethical duties inherently expected of humans stem from these categorical imperatives, and it systematically follows that human obligations are put to the test. He goes on to state that employing these imperatives, an individual regarded as rational could be able to achieve specific ends using certain means. Kants categorical imperative forms the basis of the deontological ethics. The fundamental principle of the metaphysics of morals postulates that moral law is a base or foundation of reason in itself and it does not have to be influenced by other contingent factors. The biggest flaw of Kants moral theory is that it fails to mention the role of human desire in the choices individuals make. Kant theory succeeds only in highlighting moral versus immoral human actions, and specifically makes it easier in making choices that exclusively involves evil versus good. It does not provide insight into what an individual should do in case he or she is faced by two evils, a nd he or she has to make a choice between the two. For instance, what does one do when faced with the exclusive choices of either lying or killing? Mills ethical theory offers an insight. Mills utilitarian ethical theory provides a rule that illuminates this quandary. Utilitarian theory supports Machiavellis the end justifies the means; according to the utilitarian opinion, the end of human action, is necessarily also the standard of morality (Mill ch II). The greatest happiness principle proposes that humans should inherently choose the option that gives them the most happiness. Mill constructs a world where the happiness of humans is judged. Mill believes that the best happiness is achieved when everyone is happy; the absence of suffering and pain. He believes that true happiness must be moral or intellectual in nature. Physical happiness does not qualify as true happiness. Happiness is greater than feeling of contentment. Mill talks of different forms of happiness, high and low happiness. When an individual experiences both forms of happiness, he or she develops a preference of one over the other. Mill opines that simple pleasures are preferred by individuals who have not experienced greater ones. Nevertheless, he still holds that higher pleasures are really valued. Because happiness predetermines human desires, it is only logical that our actions are determined by will; will to be happy. Mill however posits that the realization of human desire can at times be subjective to the will of an individual or an individuals habit. Mills utilitarian therefore covers more on human motives as compared to mere indulgence. Every intrinsic human desire is a derivative of elementary human desires to be happy or achieve gratification. Sometimes the pursuit of basic human pleasures may result in pain as a result of sacrifices humans consciously or subliminally make. Such sacrifices for the sake of happiness in the en d are fully justified. A significant difference between Mill and Kant, based on the two writings, is the gradation of ethics. Under Kants metaphysics of science, an individual can be regarded as morally upright while still being selfish. Under Mills utilitarian, an individual cannot be morally right if he or she is selfish since Mills ethical theory requires humans to extend happiness to others. All honour to those who can abnegate for themselves the personal enjoyment of life, when by such renunciation they contribute worthily to increase the amount of happiness in the world (Mill ch II). Kant negates the utilitarian idea by stating that there exists a divergence between desires and ethics and that contemplations of human rights temper estimations of cumulative utility. Kant holds that everything in existence possesses a price or a dignity. He adds that whatever possesses a price can be easily replaced by something else of the similar value as it, but whatever has a dignity can never be replaced. Both philosophers have deep thought on the issue of morality. Mill has his thoughts based on utilitarian grounds, which is an elaborate system that revolves around happiness of people. It hypothesizes that an individual ought to act in a way that ensures the happiness of those around them. Kant has his philosophy of giving morality a good versus bad angle. He, on the other hand, hypothesizes that reasoning and human nature should be the determinants of morality and not human desires. Morality is the root of human interaction and without it, humans would not discern right from wrong. Morality is very important but between the two philosophers John Mill offers an upgraded version of ethical philosophy that is more elaborate and practical.

A Good Man is Hard to Find Essay -- essays papers

A Good Man is Hard to Find I firmly believe that people reap what they sew. In the story, â€Å" A Good Man Is Hard to Find,† the grand mother is a prime example of this scenario. Her pathetic ploys and acts of deviance cause harm to the family throughout the story and it ends up coming back to her in the end. You can tell that harms is inevitable for the family by some of the clues that are found in the grandmother’s behavior. For example, in the opening paragraph of the story, she is complaining perversely for the family to go on vacation in East Tennessee instead of Florida. The rest of the family wants to go to Florida but yet she is determined for them to do as she says. I believe that this is an early indication as to what kind of person she is. As they were leaving their home, she snuk a cat in a black valise into the car. The family didn’t want to arrive at a hotel with a cat so they told her not to bring it. Being the deviant person she is, she brought it anyway without them knowing. This would later come back to haunt the family later on in the story. Why would you do something like that when family members specifically told you not to. The grandmother was also a nagging person. She could get on your very last nerve. When her son Bailey was driving down the road, she persistently reminded him of the speed limit. â€Å" The speed limit was fifty-five miles an hour and the patrol man hide behind the billboards and small clumps of trees and they ...

Technological Progress In Computer Industry :: essays research papers

Comparison and contrast essay Technological progress in computer industry. Computer one of the most important and necessary things in our life. There are different tasks that can be performed with computer such as: typing documents, making worksheets, sending mail, just playing with a computer and many others. But all these different tasks would be done better and faster with the Pentium 4 computer than with the Pentium 2 computer. The computer with  «Pentium 4 » chip is better than the computer with  «Pentium 2 » chip. As I’ve already said, different types of tasks can be done better by the more powerful computer. The measure of power or performance among computers is the number of machine cycles done per second. It is usually called cycle speed. The cycle speed is measured in megahertz (abbreviated MHz, which stands for million of cycles per second). Computer with Intel  «Pentium 2 » chips had cycle speed from 200 to 400 MHz, thus they could handle only simple operations like word processing, mail sending and receiving. These computers cannot work even with graphics, because they don’t not have enough power. The recent innovation, Pentium processor, gave the opportunity to work not only with sophisticated word editors, but also with graphics and animation. Pentium enables people to organize tough databases, where records can be found in some seconds. Pentium processor cycle speed is ranging from 600 MHz to 1200 MHz nowadays. Having made all calculations It can be stated that an a verage Pentium 4 with 800 MHz cycle speed is 40 times faster and more powerful than the best computer with Intel Pentium 2 chip and 200 MHz cycle speed. Not only performance makes such a huge gap between these two computers, but also upgradability. Upgradability means that an owner of a computer can easily install a new hardware into a computer or just update the old one. The  «motherboard » of a pentium 2-model computer did not allow to install different internal features, while the  «motherboard » of a Pentium 4 computer did allow to do that. There are lots of hardware types like CD-ROMs, VideoCards, AudioCard, and internal modems, and all these devices can be easily installed into the Pentium 4 computer. The RAM (Random Access Memory) of a Pentium 4 computer can be upgraded up to 2 GB (2 Gigabyte is (2048)3 bytes which makes 1.

Who comes first, the plants or the people? :: Essays Papers

Who comes first, the plants or the people? What does come first? Should people be asked to give up something or be denied something? Or should people be allowed to develop where they please? Often when people take on an endeavor their first thoughts are about how they can benefit right now, especially in terms of money, and they are not focused on the long-term effects of what they are doing. Although this is not the case in every situation, the incidences in which it is can have a negative impact on the environment, in particular, damage the wetlands. According the U.S Environmental Protection Agency (EPA) there was estimated to be over 220 million acres of wetlands in the lower 48 states during the 1600s and in 1997 there were only 105.5 million acres of wetlands remaining (2003). From 1986 to 1997 58,500 acres of wetland were lost each year (EPA 2003). The study during 1986 to 1997 also showed the causes of wetland losses in the United States were due to urban development (30%), agriculture (26%), silviculture (23%), and rural development (21%) (US Fish & Wildlife 2003). Wetlands are found throughout the United States and there are many different types of wetlands and these environmental structures provide a number of valuable functions in the communities in which they reside. There are some protection measures present for these wonderments and measures to help the communities protect them. However, there are still those that question the value of them. The numerous valuable functions of the varying types of wetlands throughout the United States is one group of â€Å"plants† that should be preserved and come before â€Å"people.† What are wetlands? In the United States there is a wide variety of wetlands due to the varying climates, land structure, species occupying the terrain, and other factors, such as human disturbance. The EPA defines wetlands as an area of land that is saturated with water, on or near the surface, and the water amount determines the plants and animals that are found in that community (2003). The Clean Water Act also provides a definition of wetlands as â€Å"those areas that are inundated or saturated by surface or ground water at a frequency and duration sufficient to support †¦ a prevalence of vegetation typically adapted for life in saturated soil conditions† (EPA 2003). From these definitions wetlands can be grouped into four basic types: marshes, swamps, bogs, and fens.

The Making of Barack Obama: A Glance at the Persuasive Power of Media

Barack Obama, an African-American from a middle-class family, surprisingly won the U.S. presidential election last November 4, 2008 and swore to presidency on January 20, 2009. As the U.S. is one of the racist countries in the world, he surprised the world by becoming the first Black President.Most political critics argued that media agenda setting and Obama’s social media strategies significantly aided in his campaigns. Aside from traditional media (print and broadcast media), Obama used the Internet media to win the attention and the voting power of most of the U.S. citizens.Although Obama has been into politics and has served the public for almost half of his life, it has been identified that Obama’s publicity in those popular media contributed a lot for his success in presidential election.During presidential campaign, it has been observed that Obama is in every media. From news in print media such as newspaper and magazine to radio interviews and television shows. Most noticeably, Obama also invaded the Internet with â€Å"www.barackobama.com† and the YouTube, to name a few. His e-mail advocacy, on-line video, and text messaging strategy also caught the attention of the sensitive audience and consumers. As Monte Lutz put it:Barack Obama won the presidency in a landslide victory (by a margin of nearly 200 electoral votes and 8.5 million popular votes) by converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign’s proclivity to online advocacy is a major reason for his victory. (2)The Persuasive Power of Media and the PoliticiansMass media is known as the most powerful propaganda and persuasive tool. At first, media was only used in business to influence the buying behavior of most consumers. Most newspapers and magazines carry colorful and catchy advertisements, challenging the readers to try the product or service to see the difference.Radio and television commercials also continuously clog the audience while listening or viewing their favorite program, and before they know it, they are already heading their way to the grocery or department store to buy the product that has been advertised. Brand recall was found to be an effect of product and service advertisements. Even if the audience did not pay enough attention, part of their cognitive system is able to recall the name of the product or service being advertised.Seeing the effectiveness of media in influencing the buying behavior of consumers, this trend has been adapted to politics – from setting political agenda, creating public policy, advocating political issues, to packaging the political candidate buying for any electoral position.Politicians believe that if the media could influence the buying behavior of the consumers, then it could also influence the voting behavior of the public. The advantage of most politicians lies on the fact that the Internet is now accessible everywhere. Most households nowadays own a computer with Internet access; if not, they can access it at a nearby computer shop.

Disneyland in Hong Kong Essay

1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect, cognition and conation. It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference to visiting Disneyland in Hong Kong it is a great place to visit and have a fun with the kids, where people are able to rest from common daily activities. The cognitive component towards Disneyland is what people experienced by visiting this place and what information they got from various sources (friends, ads). Affective component considers a person’s feelings and emotional response to an attitude object. It is mostly learnt during our daily live. This is the way as we fee l. We may love the place as Disneyland. It gives joy, happiness and join the family. It could have a good emotion or feeling about it. Conation, the final component concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a. changing beliefs about the brand, b. changing beliefs about competing brands, c. changing the relative evaluation of attitudes, d. adding an attribute. The product manager might change consumer attitudes towards the company’s brand by different ways. It could be done by emphasizing the attributes the brand . a) Product manager might change consumer attitude toward the brand by changing beliefs about the brand. It mostly appeals from advertisement, so production manager should try to make customers willing to buy this product by successful ad with a ‘catchy’ affect, having a bit of fear and humour could be helpful. The way in which company can change beliefs about brand is putting less emphasis on product strength in its advertising and more emphasis on others value which cereal has. b) Product manager can change consumer attitude toward the brand by using a broad statement (for  example that only cereal with vitamins and dried fruit or corn are helpful) and or claim. It will allow to set the brand higher than competitors. c) People change their attitudes, so companies should be aware of it. They should go forward with changing environmental. As the current life style attempts to look for healthy food, it could be good crossing over from the existing to the new ones with dried fruit and some corns. d) As a production manager I will add such attributes as vitamins to breakfast cereal, making the product healthier. By adding this new formula it will put the brand higher than the others as the tendency is to buy healthy products and will change the customers’ attitude toward the brand. 3. What sources influenced your attitudes about studying buyer behaviour before classes started? Has your initial attitude changed since the unit started? If so, how? Social media and discussion with my colleagues had influenced my attitudes about studying buyer behaviour before my classes started. I found out that it could be very interesting to get know how consumer behaves in reply to different ads, promotions or tricks used by the producers. My initial attitudes were positive and motivation were on the highest level and so far nothing has changed. I still believe that studying buyer behaviour is interesting and can bring much knowledge that people don’t recognize in daily life during the shopping. What’s more I have a feeling that I am more experienced and have better view and understanding on different aspects and finally I hope I can still learn more and take as much as possible of the classes. 4. Should the marketer of a popular computer graphics program prefer consumers to make internal or external attributions about the success that people have using the program? Explain your answer. The marketer objective is to get consumers to try the product and then to evaluate it, so in direct marketing programs to target small consumer niches, the marketer should attribute internal and external. But external should be more major, but internal is not less important though. To sell as many computer graphics program as possible , the marketer has to tell people how good their product is and change their attitude to make them think it is the best graphics program. The consumers should know what benefits they will get by buying it, because consumer benefit perception is more than anything else. In this case also consumer lifestyle can change attitudes, so as a result they might change it to be attractive for customers. Internal are also important to  still develop the brand and make t he program the best on the market. 5. Find an ad for a free service trial (e.g. carwash, free brake check or a free software trial). What attributions would consumers make about the advertiser? What self-attributions would a consumer make if he or she accepted the trial offer? This offer make consumer interested because no cost needed to trial. So as a result customer is attracted and can make a judgment if it is worth of buying or not. No obligation with complimentary 3 Day Chair Assessment Service with selected chair/s and complimentary phone support during the trial. It will allow to check the product. 6. Find examples of advertising that uses fear and humour and discuss why you think they are effective or not effective. The first advertisement showing how tires of Yokohama keep the road uses humour. In my opinion it is very useful because attracts more customers, so the audience is increased and it is more effective. Easier to remember. The other advertisement concerns Lazer company. Wearing the helmet protected head. It uses fear and again is very effective. It stress the negative consequences. The sight of a man, wholly in plaster is not nice. In this way the must of wearing helmet is achieved.

Eczema Essay

The city grew very fast, and over the next ten years the population of West Tennessee expanded from 2500 to 100,000. The majority of families at the time took to farming, and with the help of the fertile land, Memphis soon became the center for growing and trading cotton in the Southeast. Indeed, cotton became king in Memphis, bringing in black men and women to work forced labor on plantations. According to the census of 1820, 20% of the populations of Memphis were slaves, and that number is said to have risen throughout the 19th century. Racial tension in Memphis began with its first and second mayor. Marcus B. Winchester was the irst mayor of Memphis and is said to have committed political suicide when he married a woman who was a quarter black. The second mayor of Memphis, Isaac Rawlings, had a common-law marriage with black woman, having multiple children with her. These encounters were socially unacceptable and looked down upon by white plantation owners, even though the majority of whites in Memphis at the time favored the gradual emancipation of slaves. As the civil war approached, the black population grew as more black slaves were brought to Memphis to work the cotton fields. During the Civil War, Memphis sided with the Confederates, but it was uickly captured by the Union who strategically wanted the town as the sight of a naval yard. The Union also made Memphis a freedman’s colony, and many neighboring black slaves came to Memphis once they were emancipated to partake in education and paid labor. Memphis fell so easily to the Union that most of its infrastructure remained in place. For a brief moment, Memphis became a city of opportunity to black Americans and a place where black communities thrived. Yet as white Memphians saw themselves competing with former slaves, tensions ran high on many of their newly arrived black neighbors in a riot that left forty-six dead, nearly wice that many injured, five women raped, approximately 100 blacks robbed, and ninety-one homes, four churches, and all twelve black schools destroyed. â€Å"[l] The riots did not stop until martial law was declared and troops from Nashville arrived in Memphis to force peace. For a good many years, the black community suffered and struggled to regain prominence, most of them being too poor to move away for new opportunities. With all the schools destroyed, the educational opportunities vanished and the ability of black to become literate and contribute to society became almost impossible. Yet this would not be the only disaster in Memphis. In the 1870s, a series of yellow fever epidemics plagued the city. In 1878, the worst of the yellow fever epidemics hit, and 25,000 people fled. 17,000 contracted the fever and over 5,000 died in the summer of 1878. Of the population that would remain in Memphis, 70% of those would be blacks who were too poor flee. The city of Memphis, which was already in debt, lost much of its tax base and went bankrupt. At the end of the 1800s and the early 1900s, Memphis would turn around again economically, yet many of the areas social problems would remain. Memphis fared reasonably well in addressing the problems of its white community, but the citys black citizens were shunted aside, their civil rights and their human dignity subordinated to a cult of white supremacy. â€Å"[2] Around this time, railroads connected Memphis to the Atlantic Ocean, allowing it to become one of the largest manufacturers and shippers of hardwood in the United States.

Blackmores Company

The company has many options in its bid to enter into China. The company has the option of using the resource-based view of strategy. This strategy has a coherence and integrative role that places it at a better position than other mechanisms of strategic decision making. This is in view of the fact that companies are not restrained only by imagination. They are limited by their own capabilities, by competition, by technology, and by the demands of their customers. The strategy of many businesses is usually concerned with the match between the internal capabilities of the company and its external environment (Peteraf 1993).The opportunity for the company to sustain competitive advantage in Shanghai will be made possible by its strengths and determined by its capabilities. The companywill use its distinctive capabilities as these are those which cannot be copied by competitors, or can only be replicated with great difficulty. This is even after these competitors realise the benefits w hich they yield for the originating company (Montgomery 1995). The distinctive capabilities that the company can use are varied.Government licences, statutory monopolies, or effective copyrights and patents are the company's distinctive capabilities that it will focus on. However, in light of the competition, it can use equally powerful idiosyncratic characteristics that it has built built in competitive markets. These include patterns of customer or supplier relationships, strong brands, and skills, routines and knowledge which are embedded in the company's teams (Montgomery 1995). The strength of the brand will be particularly be taken into consideration as this will strongly determine whether the products are accepted by the targeted clients or not.The issues of the diverse cultures of the Chinese people will be taken into consideration and it will also be ensured that the products are also branded in Chinese in addition to the English language (Montgomery 1995). Skills of employ ees will also be an important factor in entering the Chinese market. The company will recruit a considerable number of locals beforehand who are specialized on various levels from manufacturing to marketing. This will help it gain entry easily into the market and also penetrate the market faster.In this way, locals will not feel alienated to the company and its products (Shelby 2002). The company will identify its distinctive capabilities and then will surround these with a collection of reproducible capabilities, or complementary assets. This will enable the company to sell its distinctive capabilities in the China market in which it will operate (Day, and Montgomery 1999). The company will use its resources such as capital, equipment, the skills of individual employees, finances, patents and individual managers.Competitive advantage may not be achieved from individual resources. It is achieved through the synergistic integration and combination of sets of resources (Shelby, Morgan 2004). The company will also integrate the industry based strategy in the enty to the China market. The fundamental imperative of using the industry-based strategy will be to achieve competitive advantage, and therefore, superior financial performance. The company has been making good profits and this should serve as leverage as this indicates customer satisfaction with its products.The company will choose will have the option of modifying its structure or selecting one of the three generic strategies. It will also manage the activities of its value chain (Shelby 2002). In following the results in recent research in emerging economies which China is part of argues that an institution-based starategy will also be used by the company. This will be in line with view of international business strategy. The instituiton based strategy is positioned as one leg that helps sustain what is known as the â€Å"strategy tripod†. The the other two legs consisting of the resource and indus try based views (Peng, 2002).The company will concentrate on two areas of substantive importance when venturin into the Shnghai market. It will consider antidumping as an entry barrier. The company will ensure that its products, vitamin and mineral supplements are of quality and are not seen by the target China market as dumped products. this will aslo take care of the subsequent rejection of the company's products by consumers. It will look into the options of competing in and out of China as Shanhai being a big city can serve as a focal point for the company to market and sell its vitamin products (Peng, 2002).Using the institution based strategy , the company will also rely on grouping together of companies with similar interests, that is, those manufacturing and selling vitamin products. The company will will identify companoies whose work it is interested in and see if they can make a merger deal or a joint marketing deal. This could help the company in establishing itself in C hina by corporating with companies that already have cut a niche in the Chinese market. However, this is subject to the conditions of the market. The company intends to enter solo in the Chinese market.It will only consider the possibility of group marketing and mergers if the market is tough. This is not something that is anticipated as the company intends to market its products aggresively using experience form other country markets it has ventured into (Barney, 1997). Reference Barney J. 1997. Firm Resources and Sustained Competitive Advantage. Journal of Management 17. Day, G. S. , and David B. Montgomery. 1999. Charting new directions for marketing. Journal of Marketing 63 (special issue): 3–13. Montgomery C. A. 1995. Of diamonds and rust In C. A Montgomery (ed) Resource Based and evolutionary theories of the Firm, Kluwes, Boston.Peng, W. M. 2002. Towards an Institution-Based View of Business Strategy. Asia Pacific Journal of Management. Volume 19, No. 2-3, 251-267. Pete raf M. A. 1993. The Cornerstones of Competitive Advantage: A Resource Based View Strategic Management Journal 14. Rumelt R. P. 1991. â€Å"Strategic Management & Economics† pages 5-29. Schendel D Strategic Management Journal, Vol 2. & Teece D. J. Shelby, D. H. 2002. Foundations of Marketing Theory; Toward a General Theory of Marketing. Oxford. Oxford University Press. Shelby, D. H. , Morgan, R. M. 2004. Review of Marketing Research. Volume 1, 155-205.

A cellular network

A cellular network A cellular network is a radio network made of number of radio cells, each severed by fixed positioned based station. These cells stations cover several different areas and provide large radio coverage. In order for this to happen a variable number of portable transceivers can be used in any cell and moved through one cell during transmission. The use of multiple cells means that if the distributed transceivers are mobile and moving from one point to another point they should change also from cell to cell. This mechanism could be different according to the type of network and change of circumstances. In this case clear coordination between base station and mobile station is must in order to avoid communication interruption. The most common example of cellular Network is a cell or mobile phone, which is a portable telephone that could be dialled or receives calls through base station or transmitting tower. Radio waves transfer signal to and from mobile phone. The coverage area of serv ice provider sometime is split into small cells in order to prevent signal losses and also a large number of active phones in the area. The range of signals could be different in cities and rural areas. All base stations are connected to mobile phone switches centre, which connect to a public telephone network or to another mobile company switch. As the mobile consumer moves from one cell area to another cell, the switch automatically commands the handset and a cell site with a stronger signal (reported by each handset) to switch to a new radio channel (frequency). When the handset responds through the new cell site, the exchange switches the connection to the new cell site. Modern cell phones networks use cell as radio frequencies are limited, shared resource, base stations and handsets change frequency and use low power transmitters in order that limited number of radio frequency can be used at the same time by many users with less interferences. To distinguish signals from a vari eties of different transmitters, frequency division multiple access (FDMA) and code division multiple access (CDMA) has been developed. Advantage of cellular Network over other alternative solutions is: Increase capacity. Power usage reduced. Huge coverage area. Interference from other signals reduced. Reference paper 10 The evolution of the cellular Network started to flourish during the last years in which several different systems were developed; as a result we have first generation (1G), second generation (2G), third generation (3G) cellular networks and the trend is continuously increasing. The first generation (1G) was used from 1970-1980 and now is retired. In 1990 the second generation (2G) of Networks were launched such as Global System for Mobile communications (GSM), Personal Communications Service (PCS), and Integrated Digital Enhanced Network (IDEN) and so on. The second generation (2G) of networks replaced the (1G) and became very popular with digital processing, enabl ing wireless transmission of voice as well as data and have different Variety of new features such as a Push to Talk, Short Messaging service(SMS), caller ID, conference calling, voice mail, email messaging and so on.

Electronic Documentation in Health Sector Research Paper

Electronic Documentation in Health Sector - Research Paper Example In a study to investigate the barriers to adoption of a standard language in the nursing field, data were collected through surveys, which were administered to a random respondent group established by a computerized mechanism of the practitioners who practice within the ambulatory health systems in the US. The descriptive statistics was evaluated through SPSS through which the correlation indices to the factors under analysis were sought and later interpreted. The outcome of the analysis has revealed the perception of the interviewees that nursing care information is often omitted from the records mostly because of three reasons: no easy documentation method, a failure to reimburse the nursing documentation as well as little time to document. The basic tool to overcome the constraint was seen to be the adoption of electronic mechanisms of documentation, which equally relied on availability of technology and its adoption. Therefore, the relevance of the research study by Conrad and th e team to my capstone project is that it affirms the need to embrace technology in documentation of nursing practices for the ease and efficiency of retrieval of the health records (Conrad et al. 2011). Information technology has been seen to be a critical component in the modern day communication between practicing medical staff and the patients. Besides the necessity of the effective communication to bring about satisfaction to patients in the medical procedure, the lack of it results in great failures within the field. In a study to analyze the role of information technology and the assisted communication within the medical field Angst and colleagues adopted the mode of structure and process as well as outcome, to carry out the analysis. The research was informed by the limited literature that existed on the role of information technology when integrated in communication-based transactions within the medical field. It adopted a SPO framework (structure-process-outcome) to test te chnical as well as interpersonal care processes within the medical field. IT was found to serve in both interpersonal as well as technical processes in the medical field. This is because clinical IT affects the technical dimension while the administrative IT impacts the interpersonal patient care dimension. Measures of hospitals performance are often based on the technical competence as well as the patient’s satisfaction. The structure, according to this research, was found to imply not only the physical organizational structures, but also the incorporation of IT into the management practices. The research, therefore, served to affirm the necessity of health practitioners to embrace technological changes for the purpose of efficiencies in processes and practices (Angst et al, 2012). This study, therefore, has concluded that medical health managers should be aware that underutilization as well as the overutilization of IT in the field would be disastrous to the overall outcome of the institutions. Stored medical and clinical data have many uses among which are clinical care as well as purposes of research. Jensen, Jensen and Brunak (2012) sought to study the critical necessity of proper data storage for the clinical data to be used for research studies as well as for better clinical care. Phenotype information as well as patient information within this field stands to have a great significance though it is often little utilized. Information technology has greatly revolutionized the practices of capturing, storing as well as retrieval of information regarding medical and clini

Aspergers Essay Example | Topics and Well Written Essays - 750 words

Aspergers - Essay Example Even though traits and symptoms of Asperger’s may improve over time, Asperger’s is a lifelong condition. Sufferers of Asperger’s can improve their social skills over a long period of time and treatment, but they will always have the disorder. Causes There is no specific known cause of Asperger’s syndrome, though it is known that the organ affected the most is the brain. Since the disorder seems to run in families, where more than child is often diagnosed, scientists and doctors alike believe that the disorder is caused by something involving certain hereditary genes. It is also believed that changes in the structure or the development of the brain, as well as changes to specific genes, can be linked to someone developing the disorder. There is also the assumption that Asperger’s syndrome can be brought on by other mental health disorders, like depression and bipolar disorder; this disorders are thought to be able to trigger the development of Asperg er’s. Contrary to popular belief, Asperger’s is not caused by someone being deprived emotionally. Since many people with Asperger’s appear rude towards others, given their inability to properly respond in public, people have come to the conclusion that Asperger’s can develop due to bad parenting or bad experiences in the childhood. This is incorrect. Though there is very little known about how the disorder is caused, it is known for certain that Asperger’s syndrome is a neurobiological disorder that can have negative effects on the lives of those diagnosed with the disorder if treatment is not sought. Symptoms The most common sign associated with Asperger’s is the inability of the individual to properly acknowledge the existence of others, even if they are having direct contact with them. Someone who has been diagnosed with Asperger’s syndrome tends to become involved in long, one-sided conversations without taking notice as to whethe r or not the other person is listening or attempting to change the subject. Their nonverbal communication is unusual, such as not making eye contact or displaying bizarre body posture, facial expressions, or poor coordination. An individual with Asperger’s does not attempt to understand or sympathize with the feelings of others, and they have a hard time in understanding humor. Yet another symptom of a person with Asperger’s is their intense, though severely narrowed, interest in only a few specific complex topics, which can lead to a level of near-obsession. An individual might be able to name all of the stars in the sky or speak of the patterns of music, or they might be able to draw detailed portraits or learn a song on piano simply by listening to it once. Though it is not entirely known as to why people who have Asperger’s have these especially abilities, it is believed to be related to the fact that since the person is unable to be properly social and comm unicative with others, they channel that excess energy into a specific interest (Attwood 177). Treatment Options Since scientists and doctors are unable to find a definite cause for Asperger’s syndrome, there is also no cure for the disorder. If someone is diagnosed with Asperger’s as a child, they will still have Asperger’s as an adult. However, as previously mentioned, individuals are able to improve their social skills through a variety of therapies, specialized interventions, and medications.

Recent Case in ICT area where UK or EU regulators have intervened Essay

Recent Case in ICT area where UK or EU regulators have intervened - Essay Example osal was to replace its existing three free to air channels with a line up of premium channels that would be available using a new specification digital-terrestrial set-top box (Lee, 2007). Ofcom was however reluctant to allow Sky TV the license and regulatory approval it was seeking to achieve the above stated objective and permit a change in its licensing terms. In response to Sky TV’s application for the change in its licensing terms, the UK regulator Ofcom pointed out that if such a license was allowed to Sky TV, it could squeeze out smaller competitors such as Setanta and BT Vision. It offered the view that the granting of such a license would require a much more broad based investigation into the entire pay-TV market, which would also take into account, issues raised by Sky TV in promoting its proposal, as well as other factors in the external environment that could be detrimental to the market in general (Prosser, 2008). The major advantage that Sky has projected in its proposal is the greater choice that consumers would be able to have in their viewing choices, thereby giving rise to a superior quality and level of TV service. The broadcaster was already in a plum position, because it had the first right to broadcast Hollywood movies and most premium sporting events (Lane, 2010). The opposition offered to its proposals to conve rt freeview into paid for TV came from its rivals such as Setanta and Top-up TV, who contended that Sky was already in a dominant position in the market and granting such permission and license to the company would turn it into a monopoly that would inhibit free and fair competition in the marketplace. The investigation and negotiations have continued over a long period of three years and appear to have finally concluded in a compromised solution. i.e, Sky would be required to offer its premium sports channels to other TV stations offering pay-per-view packages, but in return would allow Sky to gain access to some of the

Liability for Negligent Misstatement Essay Example | Topics and Well Written Essays - 2000 words

Liability for Negligent Misstatement - Essay Example It has been said that the critical point regarding liability for negligent misstatement is not the expertise of the adviser, but the dual requirements of assumption of responsibility by the adviser and reasonable reliance upon that advice by the other party. Changes have been happening in the last decade in Australian negligence law, both in respect to negligent advice and negligence causing pure economic loss (Baker and Manderson 2001). These are reflected in the nuances in the decisions arrived at by the High Court of Australia of the following cases. Case 1: San Sebastian Pty. Ltd. v. The Minister (1986) 68 ALR 161 (Database HCA/1986/68.html). Appellant companies in the High Court of Australia are business developers who sued respondents in the Supreme Court of New South Wales for their loss from alleged negligence of the State Planning Authority and the Council of the City of Sydney, in the preparation and publication of a plan for the redevelopment of the Woolloomooloo area of Sydney City, and also for failing to warn the appellants of the subsequent abandonment of the plan. In giving advice or information, a representor is said to be under a duty of care if the following are satisfied: 1) The representor realizes or ought to realize that the representee will trust in his especial competence to give that information or advice; 2) If it would be reasonable for the representee to accept and rely on that information or advice; and 3) If it is reasonably foreseeable that the representee is likely to suffer loss should the information turn out to be incorrect or the advice turn out to be unsound. (Database HCA/1986/68.html). The decision of the High Court which ended with a dismissal of the appeal said that the condition of reasonable reliance is unsatisfied and that even both parties believed falsely that the plan was feasible, if there is no fraud, the defendants not liable to compensate the plaintiffs for the losses they incurred in relying on the feasibility of the plan. The representation or that which caused the loss complained of is limited, the court said. The Council and the Authority did not induce any developer to buy property in simply saying "this plan is feasible," the High Court said. In the case at bar, such duty of care did not result between the giver of information and the intended user because it could reasonably be expected that the recipient would seek independent advice before relying on the statement, especially for a serious business purpose. The case is relevant and supports the proposition. The proximity relationship (second requirement) was all the more appreciated because distinctions were made between private and public officials and their functions. Case 2: Tepko Pty Ltd and Others v Water Board, High Court of Australia, 5 April 2001 [2001] HCA 19; (2001) 178 ALR 634 (In Sykes 2001). By a 4 to 3 majority, the High Court upheld the trial judge's finding that there was no duty of care owed in making a particular costs estimate. The three plaintiffs and appellants to this appeal were Tepko Pty Ltd, Mr. Neal's company and Mr, Neal himself, who was one of three shareholders in Tepko, and the defendant was the Water Board. As recorded in Stykes (2001) - In the early to middle 1980s the plaintiffs were involved in a proposal to subdivide for residential development dairy farmland owned either by Tepko or Mr. Neal which

How Political Issues Affect Youth, and How Youth Can Affect Political Essay

How Political Issues Affect Youth, and How Youth Can Affect Political Issues - Essay Example As mentioned in the book by Lerner and Steinberg, â€Å"identity is considered a definitive task of the adolescent and young adult years. As young people reflect to who they are, the future to which they aspire, they will also take stock of their societies. Political views are taking shape as part of this process, although youth may not refer to them as such if politics connotes only conventional activity to them. But politics reflecting an individual worldview, politics as a language for explaining social problems is forming in these years, although it is probably well into the third decade of their life before these views crystallize†. The above statement completely explains how the youth form their political images and views. While these reformative years make for the way that the youth attune themselves to problem solving and issues as such, the policies made by the policy makers affect the youth more than anyone or anything else. It is the policies made during these reformative years of the life of the youths that ultimately result in their future preferences and the way they look upon the policy making. The recent president elect Barrack Obama has launched a reformative economic project, aiming at bringing about a u-turn in the degenerative American economy of the present. Take this as an example of how this is going to affect the American youth. American youth has been crying hoarse what with the economic showdown, Iraq war, rising inflation etc under the bush administrations.

Effective team and performance Essay Example | Topics and Well Written Essays - 1750 words

Effective team and performance - Essay Example Nondi’s payroll system also ensures that workers pay is commensurate to their tasks. Maslow’s theory is applied in this scenario given that the restaurant aims at satisfying the basic needs of its employees before satisfying their secondary wants of self-actualization. According to the Clark, scientific theory of management, theory x, stipulates that the workforce needs to be controlled and supervised in order to dispense their duties as required by the organization. This leadership criterion is achieved through the application of division of labor. This ensures that each worker is given apportion for tasks to perform. This leads to increased productivity and performance. Moreover, these results in the motivation of employees. The division of labor in Nando’s is manifest in the manner in which the workers serve the clientele. Some staffs just welcome clients while others serve the customers. The rest of the employees, monitor the preparation of the flame grilled chicken.

Bonds Essay Example | Topics and Well Written Essays - 250 words

Bonds - Essay Example On yield, even though TGT bonds have a lower yield rate that would result in higher price volatility, the difference of 1% is not significant enough to overshadow the other factors. WTM bonds therefore have higher price volatility. The duration based estimate of return is different from the actual return calculated based on expected price changes because of the following reasons. First, the duration-based approach views the entire duration of the bond from a given point in time. Given that the bonds earn interest at different rates, the durations for the bonds are also different and are less than their terms respectively. Also, when durations are considered, bond prices are affected hence resulting in different interest rates of return. Changes in prices, which are imminent in this case, are also not taken into consideration in the former case contributing to the difference. I think the interest rate for WMT bonds are going to fall over the next year. This is because of lower interest rates and longer duration that would result into lesser demand for the bonds hence a reduction in prices. However, I expect the TGT bond prices to rise because of higher interest rates and shorter durations. I would therefore recommend the WMT bonds since over the next year their prices will rise and you can sell them for a greater price than you will buy them and at the same time get higher interest over the

Lay-Off due to Economic Difficulties Essay Example | Topics and Well Written Essays - 1000 words

Lay-Off due to Economic Difficulties - Essay Example In this regard, as a human resource professional tasked to evaluate and propose recommendations for the situation, the following discourse would initially present a description of the facts, the relevant law, application of the law, and suggestions of handling the issue. Recommendations would be proposed in the form of a memo addressed to the supervisor. Description of Facts 1. Advance Notice of 60 calendar days Company ABC employs 100 employees and is therefore covered by the Worker Adjustment and Retraining Notification Act (WARN) in cases where lay-offs are being reflected on at least 33% of their work force. Supposedly, ABC must provide a 60-day notice to the employees being laid-off. But since ABC plans to lay-off only 25% and that the reason for laying off is economic difficulties, the 60-day required notice is thereby not required. In one of the frequently asked questions posted in the US Department of Labor, the exception to giving a 60-day notice is hereby addressed: â€Å" if an employer believes their situation is the result an economic crisis, it may apply the unforeseen business circumstance exception; however, there could be a burden on the employer to prove why it could not plan 90 days in advance† (U.S. Department of Labor, 2010). During the termination meeting, the only time period indicated was that the benefits of the employees would be terminated at the end of the month. Therefore, there was no stipulated number of days from the time the employees were informed up to the time their services would be terminated. This does not violate any labor law because as the Department of Labor disclosed, â€Å"the Fair Labor Standards Act (FLSA) has no requirements for notice to an employee prior to termination or lay-off. In certain cases, employers must give the workers advanced notice of mass layoffs or plant closure. The Warn Act provides specific information on advance notice, employer responsibility and workers rights during mass layoffs or plant closure† (U.S. Department of Labor, N.D.). 2. Severance Pay Company ABC will offer a severance package that depends on gender and members of the union. As indicated: â€Å"because men generally are the heads of households and support dependents, ABC is going to offer them more severance pay than women.   Some employees are union members and their CBA provides less severance than the Company plans to offer, so management is going to be nice and give them the higher severance amount† (Case Facts, N.D., par. 1). According to Employee Issues (2011), under the Fair Labor Standards Act (FLSA) and state equivalents, â€Å"severance pay is generally considered to be a matter of agreement between employers and workers or employers and unions† (Employee Issues.com, 2011). 3. Age of Employees being Laid-Off By suggesting the inverse seniority policy, ABC could face violations of wrongful termination due to Age Discrimination in Employment Act (ADEA). The U.S. Equal Employment Opportunity Commission revealed that â€Å"the law forbids discrimination when it comes to any aspect of employment, including hiring, firing, pay, job assignments, promotions, layoff, training, fringe benefits, and any other term or condition of employment† (U.S. Equal Employment Opportunity Commission, N.D. ). Application of the Law Since ABC is planning to lay-off a lesser percentage of employees than the prescribed 33% threshold, it is not covered by the 60-calendar days notice for the employees due to be laid-off. However, their

An Analysis of the Watergate Crisis Essay Example for Free

This summary is not available. Please click here to view the post.